Privacy Policy

Kestrel Pet Products (“Kestrel,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect information you provide when visiting our website or interacting with us.

Our website is intended for business-to-business (B2B) purposes. We do not sell products directly through this website; instead, it functions as an online catalog and inquiry platform for qualified retailers, distributors, and other business partners.

This Privacy Policy applies to:

• Information collected through our website’s inquiry forms, email communications, and other online interactions.

• Users located in the United States, European Union, Latin America, China, and other regions where we operate.

• Compliance with applicable privacy regulations, including:

  • GDPR (EU/EEA)

  • CCPA/CPRA (California, U.S.)

  • LGPD (Brazil)

  • PIPL (China)

  • Other applicable local privacy laws.

We may collect the following categories of information when you submit an inquiry or otherwise interact with our website:

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A. Business Contact Information

• Name, job title, and company name

• Email address, phone number, and business address

• Company website

B. Inquiry Details

• Products of interest

• Estimated order volume and frequency

• Geographic market(s) you operate in

C. Technical Information

• IP address, browser type, operating system

• Website usage data (pages visited, time spent, navigation patterns) via cookies and analytics tools

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We do not knowingly collect personal information from individual consumers or children under 16.

We use the information collected for the following purposes:

• Responding to your inquiries and providing requested product or company information

• Preparing and sending price quotes, catalogs, and order information

• Managing and maintaining our business relationship with you

• Sending relevant product updates, marketing communications, or invitations to trade events (where permitted by law)

• Improving our website, services, and customer experience

• Complying with legal obligations and enforcing our Terms and Conditions

Where required by law, we process personal data under one or more of the following legal bases:

• Performance of a Contract: When responding to inquiries and fulfilling requests.

• Legitimate Interests: For business development, marketing to existing business contacts, and improving our services.

• Consent: When legally required, such as for certain marketing communications.

• Legal Obligations: Compliance with laws, regulations, and court orders.

We may share your information with:

• Our subsidiaries, affiliates, and authorized distributors

• Service providers who assist in hosting, data management, marketing, and logistics

• Government authorities or legal bodies when required by law

• Third parties in connection with a business transfer (e.g., merger or acquisition)

We do not sell your personal information.

As a global company, your information may be transferred to and processed in countries outside your country of residence, including China, the United States, and others.
We ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs) for transfers from the EEA/UK

• Compliance with local data protection laws, including PIPL and LGPD requirements

We retain your information only as long as necessary to fulfill the purposes for which it was collected or to comply with legal, accounting, or reporting requirements.
When information is no longer needed, it will be securely deleted or anonymized.

Our website uses cookies and similar technologies to:

• Improve site functionality

• Analyze website traffic and performance

• Remember your preferences

Where required by law, we will request your consent before placing non-essential cookies. You may manage cookies through your browser settings.

Depending on your location, you may have the following rights:

• Access, correct, or delete your personal data

• Restrict or object to certain processing

• Withdraw consent at any time (without affecting prior lawful processing)

• Request a copy of your data in a portable format

• Opt out of certain data sharing (for California residents under CCPA)

To exercise your rights, contact us at [Insert Contact Email].

We implement reasonable technical, administrative, and physical safeguards to protect your information against unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the internet is 100% secure.

Our website may include links to third-party sites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies.

Generally speaking, a Privacy Policy often addresses these types of issues: the types of information the website is collecting and the manner in which it collects the data; an explanation about why is the website collecting these types of information; what are the website’s practices on sharing the information with third parties; ways in which your visitors an customers can exercise their rights according to the relevant privacy legislation; the specific practices regarding minors’ data collection; and much much more. 

To learn more about this, check out our article “Creating a Privacy Policy”.

For questions about this Privacy Policy or your personal data, please contact:
[Insert Company Legal Name]
[Insert Registered Address]
[Insert Email Address]
[Insert Phone Number]